Xero has announced an evolution of its brand, and is introducing a new tagline – ‘Your business supercharged’.
It believes the new tagline signals its commitment to providing small businesses and their advisors with the tools, insights, and connections they need to thrive.
So, do you know what the old tagline was? Well, it was ‘Healthy business is Beautiful business’, of course!
Remember, it was the advert of the man running on sand, and then in a fun run, and finally he has a jet pack on his back.
Before that the tagline was just ‘Beautiful Business’.
For Xero’s first TV advert in the UK (5 years ago – see pic) the tagline was ‘Less time on accounting , more on what you love.’
James Kyd, Xero’s Executive General Manager of Brand and Marketing, said: “In developing ‘Your business supercharged’, we engaged in extensive conversations with small businesses and their advisors. This feedback played a crucial role in shaping the platform, ensuring it resonates with the needs and aspirations of our customers. They expressed a strong belief that ‘Your business supercharged’ effectively captures how Xero can help them to unlock growth and achieve the freedom they desire.”
So, watch out for the new ads on TV!
