Simply reproducing rote-learning answers or pure knowledge of a topic area will score few, if any, marks, says the CIMA Operational Case Study examiner.
Similarly taking a scattergun approach to an issue and commenting on ‘everything’ that you know about it from a theoretical point of view will score few marks.
The examiner pointed out that writing “this improves decision making”, “this graph is essential”, or “planning is enhanced” is not enough to gain any marks.
The markers want to see the ‘how’ and ‘why’ this is the case. A simple “because of…” at the end of a sentence can improve explanations.
Thinking you ‘remember’ the stuff you learnt from the OTQ exams could also mean you are skating on thin ice. The examiner feels you need to revise the technical material, because if you don’t have the knowledge then you can’t score well.
Having awareness of the industry the case study is set will help. As it makes you think of the wider issues that might impact on decisions you could be asked to comment on.