The latest Edelman Trust Barometer reveals a significant increase in the trust in chartered accountants (to 85%), despite ongoing economic uncertainty.
The trust in chartered accountants has in fact increased seven percentage points since 2021 – which makes accountants trusted advisors alongside doctors (87%) and engineers (87%).
To put this into context the trust in lawyers fell 3% between 2021 and 2023 to 64%, auditors have a trust score of 75%, and politicians 27%.
Interestingly, the trust in chartered accountancy bodies rose 3% to 80%. While good, it still means one in five don’t trust them!
An Edelman report, commission by Chartered Accountants Worldwide, said as concerns about misinformation grow, particularly during a move towards increase automation, chartered accountants can capitalise on their existing strength and become the ‘guardians of the data’. Some 77% of financial decision makers say they have or will be using their accountants to lead the digital transformation in their organisation.
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